The link between communication and action can be measured and reported. We do this for financial and product flows: Why not do it for our communication?
Seven C’s of communication design
The seven C’s lay out a simple sequence which can help you start broadly and work your way down to specifics.
Lines of communication
In war, the first thing an army will attack is the enemy’s lines of communication. Why? Because success depends on people, who can only act on information they have received and understood.
