The link between communication and action can be measured and reported. We do this for financial and product flows: Why not do it for our communication?
Why PowerPoint rules the business world
The issue is this: PowerPoint is a visual tool, and we are a visually illiterate society.
Lines of communication
In war, the first thing an army will attack is the enemy’s lines of communication. Why? Because success depends on people, who can only act on information they have received and understood.
