What is a connected company?

A short video overview of the connected company concept.

By Dave Gray

8:06 pm
Thu, Nov 8, 2012

A short video overview of the connected company concept.

As always, your comments, thoughts and feedback are much appreciated.


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  1. John Hamerlinck commented on November 9, 2012 | Permalink

    I like the basic premise about companies needing to be more flexible in the way they operate in different contexts. I am also curious about what program you used to create the video.

  2. Jamie Billingham commented on November 9, 2012 | Permalink

    Great post Dave!

    I love the method you used to capture and share this (iPad app?)

    I think it’s great that the idea of being a holarchy is gaining momentum in the business sector. I wonder (hope may be a better word) if that puts some pressure on the health, education and other human services sectors to move, more quickly, in the same direction.

    A few years ago (almost a decade ago) the Canadian Government was promoting the idea of an “every door is the right door” framework and approach to behavioural health services. A quick web search shows it’s been adopted south of the border too. In both north and south it doesn’t seem to have made its way into public health or other related sectors.

    I think one of the big blocks to this kind of holistic thinking is just that – thinking. How we think about work and organizations has to shift along with changes in structure.

    With the ability to connect to massive networks in real time you would think that any human service provider would be able, in one or two steps, be able to help any person showing up at their door with virtually anything. Unfortunately many human service providers are, as you suggest, limited to a very narrow band of tasks that are defined by hierarchical structure.

    Thanks again for the brain candy :-)

  3. Dave Gray commented on November 9, 2012 | Permalink

    Hi John and Jamie! Thanks for your comments.

    To answer your questions about the process, I used Sketchbook Pro software for the sketch and recorded the drawing using Camtasia from Techsmith.

    I’ve done this quite a few times before> You can see more here: http://www.davegrayinfo.com/category/videos/

    I agree with you Jamie that our habits and routines are the biggest stumbling blocks to change.

  4. Mike Wagner commented on May 28, 2013 | Permalink

    Dave, I really like this short intro to the connected company.

    I found myself recommending it this morning to a marketing VP client whose company is in the financial services world.

    Lot’s going on in the world of the connected customer…time for our organizations to catch up!

    Have a super “short week” and …keep creating,

4 Trackbacks

  1. […] a lot to think about here, including the method of presentation; think animated napkin: What is a Connected Company also worth a  thought is the carrier LoopLogic.  Posted by dmlittle at 12:43 am […]

  2. Notes and stuff on November 12, 2012

    […] reckon Dave Gray’s video presentation on the connected company is quite […]

  3. […] In diesem Video beschreibt Dave Gray (”The connected company”) die Unterschiede zwischen einer “divided company” (hierarchy) und einer “connected company” (holarchy). In hierarchischen Organisationen übernimmt jeder Mitarbeiter Verantwortung für eine ganz spezielle Aufgabe. In der “connected company” repräsentiert jeder Mitarbeiter die gesamte Organisation und übernimmt Verantwortung für den Kunden. Social Media und andere Werkzeuge unterstützen die Kultur und Prozesse der Vernetzung. Eigentlich nichts anderes als der Blick der Organisationsentwicklung auf Enterprise 2.0, auf veränderte Rahmenbedingungen und Anforderungen … Dave Gray, Blog, 8. November 2012  […]

  4. […] an easily consumable way, I drew inspiration from a video we watched on the first day of class by Dave Gray, author of The Connected Company. To present his concepts, Gray sketched and narrated a short film […]