Dave Gray | info

Global Communcations: Connecting Across Borders and Understanding Cultural Issues

I will be speaking on a panel at this day-long conference to be held in New York on 13 May 2008.

For more information and to register visit www.bdionline.com/globalcommunications and use promo code BDIEB to receive a discounted rate of $295 before April 15, 2008.

Tuesday, May 13, 2008
8:30 a.m. – 6:00 p.m.
The Graduate Center/CUNY
365 Fifth Avenue; New York, NY 10016

It has been reported that a substantial number of U.S. based multinational companies’ primary source of growth and profits are linked to global markets. New generations of consumers are growing at a rapid pace in China, India and many other emerging markets. However, it’s not business as usual when communicating, connecting and branding on world-wide basis. During this full day conference, we will examine case studies from leading multinational companies who will share their lessons learned from a communications and branding perspective. 350 communications and marketing professionals from both the corporate and agency communities are expected to attend the conference.

Case Studies:

Hewlett-Packard Communicates with Southeast Asia
Ryan Donovan, Director Media Relations, Hewlett-Packard Company

Xerox’s Global Rebranding Campaign
Michael Moeller, Director, Corporate Public Relations

HSBC’s Global Corporate Social Responsibility Program
Linda Recupero, EVP, Public Affairs, HSBC

Mars
Marlene Machut, Director of Health and Nutrition, Mars

SAP
Saswato Das, Global Media Relations, Global Communications, SAP AG

Additional Speakers include thought leaders from PR Newswire, Benbow International PR, High Context Consulting LLC, XPLANE, Burson-Marsteller, MON REVE Cultural Diversity, Felician College, rEvolution, Lifestyle International Productions, Snow Media, GTK Marketing Group, Global Media Relations

Topics covered:
- Understanding the communications landscape in China, Europe and emerging markets
- Lessons learned about understanding culturual differences when executing global communications campaigns
- Building community and collaboration with global customers
- Strategies for connecting with global media
- Global communications career trends

Sponsors: PR Newswire, LinkedIn, D S Simon Productions Inc., LatinVision

For more information and to register visit www.bdionline.com/globalcommunications and use promo code BDIEB to receive a discounted rate of $295 before April 15, 2008.